Robin Givhan is a fashion expert who says, “We have always loved our appearance, and fashion was a great vehicle for doing this.” She quotes Paul Poiret as saying, “It’s the way we look that gives us a feeling of confidence.” She says that women love new lipstick and shoes, as they make them look more attractive. It’s not surprising that programs are available for patients with cancer that help improve their appearance, even if they have bad hair days.
Fashion is meant to communicate a message. This message can take many forms. It does not only include apparel but also personal adornment. It can also mediate an individual’s use of their body in social life. Many people choose to wear certain clothes because they have an idea of what they’ll look like. These images can make a person’s life easier or more difficult.
Fashion is a complex concept. Fashion encompasses many different aspects. It embodies how people use their bodies and show them off. It can also be a social system such as the business suit. Fashion is not limited to this one aspect. It’s so many more. We’re increasingly aware of how important it is for brands to have a social and environmental purpose. This has caused textile and apparel CEOs to realize that a purpose-driven brand is crucial for their long-term success.
